Many of you may know October as Breast Cancer Awareness Month (see previous post regarding this topic here), but did you know October is also Fair Trade Month?

This October is the 8th annual Fair Trade Month in the United States.  Throughout the month, conscious consumers and ethically-minded brands will unite to celebrate and promote Fair Trade. A variety of education events, in-store sampling programs and online initiatives have been planned to help increase awareness and sales of Fair Trade Certified products, ultimately leading to greater impact for farmers and workers in developing countries. The theme for Fair Trade Month 2011 is Every Purchase Matters.

By supporting and purchasing Fair Trade Products, we can help enliven developing countries, relieve exploitation and promote environmental sustainability-  Check out this application by Fair Trade USA to find Fair Trade Certified products around your area!

Check out this video to learn more about The Power of the Consumer – aka YOU!