What does November 29th mean to you? It may not be Thanksgiving or Christmas, but for Roma Boots, it’s one of the most important days of the year to give- their Day of Hope.
For Samuel Bistrial, Nov. 29th wasn’t just randomly chosen- it comes with history and significance. In 1990, it marked the day when his family was about to move out of poverty stricken Romania to a better life in the United States. Exactly 20 years after to the date (Nov. 29, 2010), Roma Boots’ first shipment of boots arrived in Romania to give the country’s most impoverished children hope and protection in the harsh winter.
We invite you to join us in celebrating Roma Boots’ first annual Day of Hope- a day all about “Giving Poverty the Boot” through simple acts of compassion. So help someone with their groceries, buy a meal for a hungry person, or even give a new pair of rainboots to a child in need. Then tell people about it.
Dave and Morgan Hansow are passionate about Uganda – so passionate that they moved to Uganda with their young son Asher to meet their adoptive daughter, Jadyn.
While in Uganda, the Hansows founded Light Gives Heat (LGH), which allows displaced Ugandan women to earn a steady weekly income as they create beautiful handmade products which are sold in the United States and throughout the world.
The Hansows are firmly convinced that our relationship with Africa can not and should not be one sided. To portray this message, LGH produced the feature length film Moving On, which encourages people in the West to take risks and change the world.
Along with 29 other brands, LGH has entered Cultivate Wines’ contest, “The Give”. The grand prize is $50,000. With this money, LGH could take Moving On on a U.S. tour, inspiring people across the country to take action for a better world as well as increasing product sales which help pay the salaries of the Ugandan artisans.
LGH has been very closely trailing another brand for weeks now – and they need your votes in order to make a breakaway to first place!
Voting is incredibly simple:
Afraid you’ll forget? Sign up for the daily reminder email.
Still not convinced to vote?
Watch the movie trailer. You’ll be glad you did.
Thanks in advance for your support!
Diving into entrepreneurship is a commendable action. Deciding to plunge into social entrepreneurship is enlightening. However, deciding to build a business that turns a profit while benefiting the earth and humanity poses great challenges. Cynics believe there’s no way to do good, while reaping financial rewards. We beg to differ. Here are five keys for creating and sustaining a successful social enterprise.
Build a Brand
Unfortunately, charity is generally not thought of as “sexy”. Websites are often clunky and packaging dull. I admire companies such as charity: water that make it an important part of their overall strategy to brand their company correctly. By aligning their look to the donors they are trying to attract, they have become extremely successful. Their magazine quality photos, sleek website, striking videos and hip merchandise are akin to a high end fashion brand, not a non-profit.
Pick Great Partners
No one can do it alone – pick the right partners for your company. At Jack’s Soap, we love our charity partner, Children of the Nations International. COTNI was the perfect choice for a partner because as we grow as a company, we can grow with them – they provide for children in 7 different countries. Currently we work with them to provide soap in a village in Haiti. Building strong relationships with many different charity partners is not easy, so the fact that we can expand beyond Haiti with the same contacts was a huge win for us. COTNI has an office here in southern California, so we can visit with them at anytime. They allow us to be completely transparent with our customers, which brings me to the next point.
People are more likely to purchase a product or donate to a cause if they are 100% positive that their contribution is going to the right cause and the right place. In this day and age with social media, Google Earth, smart phones etc., there is no reason why your company can’t be open with its customers. Tell them exactly why they should be interested in your cause – who does it effect? How exactly is your company helping? Where does their money go after they pay? Krochet Kids does a fantastic job of this. Not only does their website explain exactly where and how they are making a difference, but when you purchase a hat, it comes with a tag sewn inside that is signed by the lady who made it. Go to the Krochet Kids website, search the name, and you see a photo and biography of that woman – and can even send her a message! Take the extra step and make the personal connection between your customers and your cause.
While building your company, you must remember to think locally about the area that you want to help. Every country is different, and sometimes you may be hurting more than helping if you do not research the local culture. Sir Richards, a one-for-one condom company, takes the extra step of thinking local – when giving to a specific area, they design a completely new brand that has cultural relevance to that place, with guidance from local artists and healthcare providers.
Provide Great Customer Service
This may seem like a basic responsibility of any company, but I feel it is even more important in a charitable organization. Glasses company Warby Parker does an incredible job at customer service. When browsing different frames on their website, the customer can upload a photo of themselves and see how it looks right then and there. If that’s not enough to decide, Warby Parker will ship you your choice of different frames to try out at home – for free. If you still aren’t sure, jump on their Facebook, post photos of you in the different frames, and they will respond with which pairs they think look the best. They will even personally call your eye doctor and ask for your prescription! Going above and beyond with customers will make them return.
Bridget Hilton is the co-founder of social start-up Jack’s Soap, founded in 2011. In addition to being immersed in the social entrepreneurship scene in Los Angeles, she does marketing for major label musicians and guest lectures at UCLA and USC Marshall School of Business.
When you walk by a homeless person begging for money, it’s easy to make up a story of why you shouldn’t drop your change: he’s going to use it for drugs, she’s just going to buy alcohol, they should just get a job like the rest of us.
But one stereotype doesn’t fit all. Challenge your preconceived notions about poverty and homelessness with SPENT, an online game created through a collaboration between the Urban Ministries of Durham, a North Carolina nonprofit providing food, clothing, shelter and supportive services to the homeless, and McKinney Advertising Agency.
SPENT allows you to see through the eyes of an average American adult who suddenly loses his job and needs to find a way to support his family and avoid homelessness. It demonstrates the sense of fear as each new bill reaches due date and sudden unexpected expenses lead to difficult decisions.
You begin as a newly unemployed single parent who needs to find a job immediately to support your family. Even a temp job requires qualifications that you don’t have, so you choose to work in manual labor. Everyday brings a new monetary obstacle, including car troubles, health issues and missed opportunities. In the end, whether you are successful at staying afloat for one more month or have no option but to resort to homelessness, the game allows you to make a difference in the real world by donating money or time to the ministry.
Play SPENT for yourself and face the many challenges that over 14 million unemployed Americans have to tackle everyday. You might just learn that homelessness isn’t so far from home after all.
“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” – Mark Twain
Here at the Roozt Office, we are inspired by people, companies and quotes every day. Sometimes we face obstacles (yup, we have our bad days too!) but it is in these times that we find inspiration in quotes, people, and organizations that we admire to remind and motivate ourselves to continue going after our dream what we are all so passionate about.
Brent- Roozt’s Chief Dreamer, has been living his life according to Twain’s quote since he was a kid, influencing the way he’s made decisions both big and small… When faced with the tough decision to start Roozt 2 years ago, he asked himself, ’10 years from now, when I look back on my life, what will I regret? Trying my best and taking a chance on something I passionately believe in? Or will I regret even more not trying at all? The answer was pretty clear that I would much rather try with the possibility that I might fail than not even try at all, knowing that it’s not just about the destination but that life is truly lived in the journey…”
Remember guys, life is sweetened by risk! If you have something you believe in and would love to do, then sail away from the safe harbor, catch the wind in your sails, and passionately explore your dreams. Do you have a story of exploration, dreaming, and discovery that you want to share? Tell us here and inspire us even further…