What does November 29th mean to you? It may not be Thanksgiving or Christmas, but for Roma Boots, it’s one of the most important days of the year to give- their Day of Hope.
For Samuel Bistrial, Nov. 29th wasn’t just randomly chosen- it comes with history and significance. In 1990, it marked the day when his family was about to move out of poverty stricken Romania to a better life in the United States. Exactly 20 years after to the date (Nov. 29, 2010), Roma Boots’ first shipment of boots arrived in Romania to give the country’s most impoverished children hope and protection in the harsh winter.
We invite you to join us in celebrating Roma Boots’ first annual Day of Hope- a day all about “Giving Poverty the Boot” through simple acts of compassion. So help someone with their groceries, buy a meal for a hungry person, or even give a new pair of rainboots to a child in need. Then tell people about it.
They say dogs are a man’s best friend. Well, a friend in need is a friend indeed. According to the ASPCA, 5 to 7 million companion animals enter shelters nationwide every year and approximately 3 to 4 million are euthanized. We’re proud to announce that two new Roozt brands—BOGO Bowl Dog Food and Hendrick Boards—are fighting for our furry friends with the power of social entrepreneurship:
For every bag purchased, BOGO Bowl Dog Food donates a second bag of chow to a shelter in your community. That means a pooch just down the street gets the same proper nutrition as your best buddy (rest assured BOGO’s dog food is top quality, with a 4-star “Highly Recommended” rating from Dog Food Advisory), and your local animal shelters are freed up to spend on other essentials like medical needs, training, staffing, facility improvement and adoption efforts.
Hendrick Boards makes handcrafted, eco-friendly skateboard decks with a mission to save and protect animals across the nation. 20 to 40% of every sale of their maple and bamboo boards, graphic shirts and skate-inspired accessories is donated to rescues and shelters. Just $10 feeds a shelter animal for a month; $50 takes a stray animal off the streets and into a loving home.
Our tails are wagging!
“The greatness of a nation and its moral progress can be judged by the way its animals are treated.” -Gandhi (…he has some gems, no?)
We love that socially conscious brands are giving millions of new people access to charitable giving; now, social entrepreneurs are making it easier than ever for consumers to decide exactly how they want to make an impact. Four of our new brands—PIF Apparel, SEA, Young Love Outfitters and Diamonds Down To Earth—let you decide where your dollar goes:
At PIF Apparel 25% of every T-shirt sale goes to the partner charity of your choice, and with their round-up program you can choose to donate even more. PIF wants to make sure your “chari-tee” goes to the most transparent, accountable and fiscally responsible organizations out there, so all of their partners have at least a 3 out of 4 star rating from Charity Navigator. Featured causes this month include the Autism Institute, which funds the diagnosing, treatment and prevention of autism, and KickStart, which funds the proliferation of nutritious fruits and vegetables in sub-Saharan Africa.
SEA also donates at least 25% of their revenue to the charity of your choice. Each color of their simple, original fitted caps represents a cause—white on pink for Breast Cancer, black on white for Domestic Poverty, even white on light blue for UNC Community (any Tar Heels out there?).
It’s nice to know what your money’s doing, right? Young Love Outfitters lets your purchase support a specific project—15% of every sale of their Cali-inspired tees, tanks and totes goes toward that project’s fundraising goal. Current goals include $5000 for international clean drinking water, $500 for reforestation in low-income communities, and $2000 to buy desks and chairs for schools in West Africa.
Diamonds Down To Earth invests the proceeds from their cord bracelets in charities that benefit children around the world. Each color represents a different charity. 100% of proceeds from the black cord bracelet support The Lunchbox Fund, a charity working to provide daily meals for schoolchildren in South Africa; a portion of the proceeds from the brown, grey and blue bracelets go to other charities helping kids. Want more options? 100% of the proceeds from their red cord bracelets are donated to any 501(c)3 organization of your choice.
In all the fuss about who should provide healthcare (government? private companies?) social entrepreneurs are now cutting through the commotion to make an impact, ASAP. Three of our new brands—MaxLove, Katavi and Necklush—have built their businesses around the health causes closest to their hearts:
MaxLove is a nonprofit headwear company that donates 100% of its profits to helping kids with cancer “survive and thrive.” This means funding research and development—currently childhood cancer receives only 4% of cancer R&D funding nationwide!—as well as comprehensive care for MaxLove’s SuperKids. Through its partner organizations MaxLove helps provide things like counseling, physical therapy, therapeutic art and play activities, and progressive nutrition to kids who couldn’t afford them otherwise.
Your mama might have warned you that skin cancer is the most common form of cancer in the world—but did you know that approximately 1 in 2,000 people in East Africa suffer from albinism, causing them to contract sun cancer at epidemic rates? Without the proper sun protection most of us have access to—sunscreen, sun protective clothing, etc.—these East Africans have a life expectancy of only 30 years. Katavi Sun Gear is dedicated to providing Persons With Albinism (PWAs) with the simple tools to have the same chance at survival as their peers. For every purchase of their eco-friendly sun gear Katavi provides sun protection to one person in East Africa.
Necklush is all-natural in more ways than one. While their beloved handmade accessories are always made with nontoxic inks, their company’s cause is investing in “healing, the natural way.” Necklush donates a portion of their profits to The Gerson Institute, a San Diego-based nonprofit organization that provides education and training in the Gerson Therapy, an alternative, non-toxic treatment for cancer and other chronic degenerative diseases.
“As soon as healing takes place, go out and heal somebody else.” – Maya Angelou